I have a gay friend who told me their secret. It's like Avon or other multi-level marketing scams. When you convert someone to gayness or butchness, you get a 32' flat screen tv. If you convert more people and they convert people, that's your "downline". Once you have converted enough people you get a pink Cadillac! (there really is no "Mary Kay"! It's a secret society of faggery and dikery!) There. The mystery is solved.