- Aug 4, 2009
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Used to be non smokers were the outcasts
The end of smoking?
In the U.S., just 17.8 percent of the population smokes — a record low, and down from a peak of more than 50 percent in the 1950s. Punishing taxes, indoor-smoking bans, and gruesome ad campaigns have compelled smokers to quit at such a rate that Citigroup analysts predict their numbers could drop to nearly zero by 2050. This decline is largely the result of a remarkable change in public perception of smoking, which the tobacco industry had successfully portrayed as cool and rebellious — a mark of sophistication and maturity. Now smokers are largely pariahs, and smoking is widely seen as a dangerous, dirty, and disgusting habit. Fifty years ago, "everyone around me smoked," says photo developer Barry Blackwell, 60. "Everyone." Now, looking down on smokers is "one of the few socially acceptable prejudices left."
The end of smoking?
In the U.S., just 17.8 percent of the population smokes — a record low, and down from a peak of more than 50 percent in the 1950s. Punishing taxes, indoor-smoking bans, and gruesome ad campaigns have compelled smokers to quit at such a rate that Citigroup analysts predict their numbers could drop to nearly zero by 2050. This decline is largely the result of a remarkable change in public perception of smoking, which the tobacco industry had successfully portrayed as cool and rebellious — a mark of sophistication and maturity. Now smokers are largely pariahs, and smoking is widely seen as a dangerous, dirty, and disgusting habit. Fifty years ago, "everyone around me smoked," says photo developer Barry Blackwell, 60. "Everyone." Now, looking down on smokers is "one of the few socially acceptable prejudices left."