Switzerland cashes in on Bollywood.

Tommy Tainant

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Jan 20, 2016
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How Bollywood turned Switzerland into a beloved destination for generations of Indian travelers

Over time, several iconic movie moments have turned locations into popular tourist destinations, from the Beverly Wilshire hotel in Pretty Woman to the Empire State building in Sleepless in Seattle. Bollywood blockbusters have gone as far as to inspire international travel.

Bollywood film Dilwale Dulhania Le Jayenge (which translates to “the big-hearted will take the bride”) was released in October 1995 and became the highest grossing Bollywood film of the year. In the movie, Simran, who is engaged to a man her family chose for her, has given up on finding true love. She meets Raj during a Europe trip and the duo miss a train at Zweisimmen Station and end up traveling through the Swiss countryside together.

Swiss trains are amazing. Especially the double decker trains.

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