Rush Limbaugh Makes Millions Off Heritage Foundation

[edthecynic]

The Heritage Foundation, which is credited with pioneering sponsorships of this style and magnitude, reportedly pays about $2 million in sponsorship fees to “The Rush Limbaugh Show” and $1.3 to “The Sean Hannity Show.”

And Heritage has absolutely no reservations about it.

Aside from getting the message out, Heritage says it has seen an increase in the bottom line. They estimate that over the last two years, the sponsorships have brought them an additional 40,000 members each year. At the basic membership level of $25 per year, that has added $1 million in revenue."

Only Heritage's crooked math could call paying $3.3 million for a $1 million return, a loss of $2.3 million, "an increase in the bottom line."

So you don't understand the difference between overhead, an increase in the bottom line and a loss?

How incredibly unshocking.

I understand how advertising works. Agencies know what revenue comes in for each advertising dollar, and as the article points out for each $2.3 that goes into advertising on GOP hate radio, only one dollar is generated in new revenue. That is a net loss no matter how you try to spin it.

The Plutocrats who finance Heritage are not advertising on GOP hate radio to generate revenue, but to broadcast the propaganda generated by their think tank.