Let's get real. Limbaugh is going to survive this.
Radio isn't like television. Ratings, not sponsors are king, because for every sponsor who drops, there's one that is ready to leap in.
Not only that, those who haven't dropped Rush have been given a loud and clear message, "you do drop me, you won't be allowed back."
That will put the Fear of God in 'em.
It's nothing to be proud of. He really did screw up here.
He's probably made it harder for a Republican to win in November. Of course, the GOP's real problem is that Romney was apparently the best they could come up with. Really. The guy they rejected four years ago.