I think it's an edgy and well put together and quick ad. It will keep the viewers attention that is fore-sure. But will it resonate with people. His supporters will obviously love it. But will independents (who will vote in both the primary and general election) approve of it. Main theme: Ron Paul will cut $1 trillion year one, by getting rid of the Department of Education, Interior, Energy, Commerce and HUD (Housing and Urban Development)? [ame=http://www.youtube.com/watch?v=MXCZVmQ74OA]New Ron Paul Ad - BIG DOG - YouTube[/ame] We need to cut no doubt, but I think his stance will turn off alot of people. First, the Republicans will turned off by his defense cuts (CIA, FBI, DHS, INS, DEA, ISA etc). Second, I think the one's listed in the ad will turn off Independents.