daveman
Diamond Member
RENAMING CLIMATE CHANGE: CAN A NEW NAME FINALLY MAKE US TAKE ACTION?
"How can we best emotionally manipulate you into doing what we want?"
Emotionally-driven people will fall for it.
Rational people will not.
As a professional namer, I create names for companies, products and services. After the global climate strike this past September, I found myself thinking about the terms “climate change” and “global warming.” Are these scientific terms too neutral? Do they do enough to grab attention and inspire people to take action?
...
Scorched Earth
It's time to take the gloves off and stop pretending. Sometimes a brand name needs to be hyperbolic to truly capture hearts and minds. If we don’t take massive action now, Earth will be uninhabitable -- an irreversible barren wasteland. Plants and animals will die. Humans won’t be able to survive extreme weather like floods, droughts and fires. If we don’t change, we won’t even be able to spend time outside. "Scorched Earth" paints the direst picture of what’s to come and what we must avoid and is likely the edgiest brand name from our exploration.
In other words:...
Scorched Earth
It's time to take the gloves off and stop pretending. Sometimes a brand name needs to be hyperbolic to truly capture hearts and minds. If we don’t take massive action now, Earth will be uninhabitable -- an irreversible barren wasteland. Plants and animals will die. Humans won’t be able to survive extreme weather like floods, droughts and fires. If we don’t change, we won’t even be able to spend time outside. "Scorched Earth" paints the direst picture of what’s to come and what we must avoid and is likely the edgiest brand name from our exploration.
"How can we best emotionally manipulate you into doing what we want?"
Emotionally-driven people will fall for it.
Rational people will not.
