"A Nivea print ad encouraging African-American men to "re-civilize" themselves, now appearing in September's issue of Esquire magazine, created a firestorm of tweets, Facebook updates and blog posts accusing the brand of racism. Nivea took to its Facebook Page Thursday afternoon to issue an apology and thank fans for their concern. Parent company Beiersdorf AG withdrew the ad from future publication" Nivea Pulls "Re-civilized" Ad Following Social Media Backlash - Yahoo! News (That along with Madison Avenue's proclivity to show them, although their true percentage represents only roughly 15 % of the Nation's population, as 85 % of the all knowing, wise, benevolent personnas in their commercial advertisements. The caucasians are left with the dregs, inhabiting the personifications of commercials such as "Do people do dumb things with smart phones?"