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JERUSALEM A new Israeli law bans showing overly thin models from local advertising in an attempt to fight the spread of eating disorders.
It also requires publications to disclose when they use altered images of models to make the women and men appear even thinner than they really are.
The law, passed late Monday, appears to be the first attempt by a government to use legislation to take on a fashion industry accused of abetting eating disorders by idealizing extreme thinness. It could become an example for other countries grappling with the spread of anorexia and bulimia, particularly among young women.
The law's supporters said they hoped it would encourage the use of healthy models in local advertising and heighten awareness of digital tricks that transform already thin women into illusory waifs.
"We want to break the illusion that the model we see is real," said Liad Gil-Har, assistant to law sponsor Dr. Rachel Adato, who compares the battle against eating disorders to the struggle against smoking.
In Israel, about 2 percent of all girls between 14 and 18 have severe eating disorders, a rate similar to other developed countries, said anthropologist Sigal Gooldin, who studies eating disorders.
The new law requires models to produce a medical report dating back no more than three months at every shoot that will be used on the Israeli market, stating that they are not malnourished by World Health Organization standards.
The U.N. agency uses a standard known as the body mass index calculated by factors of weight and height to determine malnutrition. WHO says a body mass index below 18.5 is indicative of malnutrition, said Adato, a gynecologist.
Good for Israel, make these underfed girls sit down in a front of bucket of Churchs Chicken with some mashed potatoes, fries, rice and beans and sweet tea and put on some weight.
New Israeli Law Bans Underweight Models In Ads
JERUSALEM A new Israeli law bans showing overly thin models from local advertising in an attempt to fight the spread of eating disorders.
It also requires publications to disclose when they use altered images of models to make the women and men appear even thinner than they really are.
The law, passed late Monday, appears to be the first attempt by a government to use legislation to take on a fashion industry accused of abetting eating disorders by idealizing extreme thinness. It could become an example for other countries grappling with the spread of anorexia and bulimia, particularly among young women.
The law's supporters said they hoped it would encourage the use of healthy models in local advertising and heighten awareness of digital tricks that transform already thin women into illusory waifs.
"We want to break the illusion that the model we see is real," said Liad Gil-Har, assistant to law sponsor Dr. Rachel Adato, who compares the battle against eating disorders to the struggle against smoking.
In Israel, about 2 percent of all girls between 14 and 18 have severe eating disorders, a rate similar to other developed countries, said anthropologist Sigal Gooldin, who studies eating disorders.
The new law requires models to produce a medical report dating back no more than three months at every shoot that will be used on the Israeli market, stating that they are not malnourished by World Health Organization standards.
The U.N. agency uses a standard known as the body mass index calculated by factors of weight and height to determine malnutrition. WHO says a body mass index below 18.5 is indicative of malnutrition, said Adato, a gynecologist.
New Israeli Law Bans Underweight Models In Ads, Undisclosed Airbrushing
