This year's US presidential elections are projected to put out 3.6 million political ads, with an estimated 66-70% of them being negative. Why do you think candidates use these ads? Do they get you involved or turn you off? Does one presidential candidate use more negativity than the other in your mind. I took a stab at writing an article about this here: http://www.sarahcunningham.org/negative-advertising I'd like to hear more solutions/ideas for how you respond to ads...feel free to disagree.