Tourism officials boost marketing efforts in Va. town after Huckabee Sanders restaurant incident The Roanoke Times reported Sunday that Rockbridge Regional Tourism - comprised of members from Lexington, Va., Buena Vista, Va., and Rockbridge County - decided to spend an additional $5,000 per month from July through September to try and attract more visitors. The tourism office dipped into its emergency funds for the boost, which localities reportedly decided was necessary after negative coverage from an incident at The Red Hen restaurant involving White House press secretary Sarah Huckabee Sanders. To try and attract more visitors, oh right. More like we have an emergency, because a local totally ruined the visitor trade. Here's a radical tourism idea, how about you treat visitors like guests?