8537
VIP Member
whoa...need to ask you to clarify...
But my take is this...
No reason to EVER increase tax on coke but not ALL soft drink makers.
So increase the tax on soft drink makers by 1.00 a can and I guerantee you, soft drink will increase by 1 dollar a can.
Oh, I disagree. If you increase the tax on all soft drinks by a dollar you'll see the consumer and the producer split the expense, while consumers seek out obvious substitutes - orange juice, water etc....if Coke and Pepsi could both increase their margins by $1.00 without affecting demand for their product they would do so.
I disagree.
It is their compettition with each other and the other soda manufacturers that keeps the prices in check.....water is an alternative...a free alternative...yet people buy soda for a buck fifty a can
it has been found that people buy based on want ....yes, they comparitive shop, but in the end, they the product.
but if you increase the price of soda, people will buy less soda. if the price of soda increases, the demand for *something* must go down - and the basic law of demand says that the first order item to lose demand would be soda. The opportunity cost of buying soda increased.
There are many products that are sold at 4 and 5 times the cost to manufacture.....but people want them so they pay for them.
Sure, but the ability to sell an item well above its marginal cost is a measure of elasticity and market imperfections.
If all soda was taxed a dollar a can...there would be a slight slow down in sales..and then people will get used to it and buy again.
"if all yachts were taxed at 10%, there would be a slight down in yacht sales...then people will get used to it and buy again". That's not what happened 15 years ago.
"if all cigarettes (lord knows THEY are demand inelastic) were taxed an extra dollar, there would be a slight down in cigarette sale then people would get used to it and buy again". But every time cigarette taxes are increased, the quantity demand declines.
If an industry was imperfect enough that it could raise its price by a larger percentage than said cost hike would negatively impact sales, it would do so.
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