History of the Democratic Donkey Historical Democratic Donkey When Andrew Jackson ran for president in 1828, his opponents tried to label him a "jackass" for his populist views and his slogan, "Let the people rule." Jackson, however, picked up on their name calling and turned it to his own advantage by using the donkey on his campaign posters. During his presidency, the donkey was used to represent Jackson's stubbornness when he vetoed re-chartering the National Bank. The first time the donkey was used in a political cartoon to represent the Democratic party, it was again in conjunction with Jackson. Although in 1837 Jackson was retired, he still thought of himself as the Party's leader and was shown trying to get the donkey to go where he wanted it to go. The cartoon was titled "A Modern Baalim and his Ass."