Complaints Mount Against Michelle Obamas New Lunch Menu "I know a lot of my friends who are just drinking a jug of milk for their lunch. And they are not getting a proper meal," middle school student Samantha Gortmaker told Keloland.com. Despite the fact that the new regulations have increased the cost of a lunch 20 to 25 cents per plate, its not pleasing students. Complaints Mount Against Michelle Obama So we have kids starving while the new regulations cost have increased 20 to 25 cents. All to please central planners known as Michelle!!