Mahindra vehicles should have been in the U.S. a long time ago especially their off road vehicles.
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Mahindra Group of India wants to use newly acquired and legendary Italian designer Pininfarina to attack new markets in Europe and the U.S. not only in the automotive sector, but in wider sectors of industrial design as well.
Mahindra affiliate, information technology consulting firm Tech Mahindra , will own 60 per cent of Pininfarina and auto making subsidiary Mahindra & Mahindra will own 40 per cent. Mahindra is expanding its auto business and already owns Ssangyong Motor Co of Korea and Reva Electric Car Co. Its products sold in India include the big selling little Bolero SUV and a pricier 4×4, the XUV500.
Tech Mahindra CEO and Managing Director C.P. Gurnani said in a telephone interview the acquisition of Pininfarina will allow it to provide a one-stop-shop of design services.
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Pininfarina Will Help Mahindra Of India Attack New Markets in U.S., Europe
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Mahindra Group of India wants to use newly acquired and legendary Italian designer Pininfarina to attack new markets in Europe and the U.S. not only in the automotive sector, but in wider sectors of industrial design as well.
Mahindra affiliate, information technology consulting firm Tech Mahindra , will own 60 per cent of Pininfarina and auto making subsidiary Mahindra & Mahindra will own 40 per cent. Mahindra is expanding its auto business and already owns Ssangyong Motor Co of Korea and Reva Electric Car Co. Its products sold in India include the big selling little Bolero SUV and a pricier 4×4, the XUV500.
Tech Mahindra CEO and Managing Director C.P. Gurnani said in a telephone interview the acquisition of Pininfarina will allow it to provide a one-stop-shop of design services.
...
Pininfarina Will Help Mahindra Of India Attack New Markets in U.S., Europe
