The Israeli military establishment is once again on the offensive, but instead of high-tech weaponry and missiles, it is using computer screens, keyboards and rapid wireless connections to fight what Israeli military representatives are dubbing a "new media war." In early February, military spokesperson Avi Benayahu announced that approximately $1.6 million would be invested to train more than a hundred Israeli "media warriors," who would use social media tools to disseminate Israeli propaganda to audiences around the world. ei: Israel investing $1.6 million in "new media warriors" Get out the hip boots!