In 2012, it was "likability"; In 2016 it's "negatives" or "high unfavorables"

TheGreatGatsby

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Mar 27, 2012
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In 2012, the media beat us over the head with "likability" because they wanted a popularity contest rather than an election based on the issues.

In 2016, Hillary being as unlikable as she is, they've thrown that out the window. Frankly, Trump is much more likable; so, that question is just not out there. But when turning ti to negatives and unfavorables that can take into other factors, the media is hoping to just glaze over the fact that people don't like Hillary.
 

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