Compare the annual IKEA catalogs disbursed around the world and they are nearly identical, save for a slight difference.
The difference is not in the Swedish translations of the furniture or the mock layouts of the numerous living rooms in the catalog. The discrepancy lies in the people who are portrayed in the companys catalog enjoying themselves in and around the IKEA furniture.
Saudi Arabias IKEA catalog does not include women in the scenes.
One of the most obvious examples is a page in the IKEA catalog, published in Sweden and disbursed around the world, where there is a women standing beside a young boy in a bathroom.
However, in the Saudi Arabian version of the catalog, the young woman has disappeared and the boy is standing alone.
The catalog solely showcases men and young children. Women are completely excluded from the photos.
In the IKEA catalog downloaded on the United States website, families (including mothers, fathers and children) are depicted inside the living room and kitchen scenes.
Additionally, IKEA removed the image of a female designer, featured in their other catalogs, who assisted in designing a line of their home furnishings.
IKEA Regrets Women Erased From Saudi Catalog - ABC News
The difference is not in the Swedish translations of the furniture or the mock layouts of the numerous living rooms in the catalog. The discrepancy lies in the people who are portrayed in the companys catalog enjoying themselves in and around the IKEA furniture.
Saudi Arabias IKEA catalog does not include women in the scenes.
One of the most obvious examples is a page in the IKEA catalog, published in Sweden and disbursed around the world, where there is a women standing beside a young boy in a bathroom.
However, in the Saudi Arabian version of the catalog, the young woman has disappeared and the boy is standing alone.
The catalog solely showcases men and young children. Women are completely excluded from the photos.
In the IKEA catalog downloaded on the United States website, families (including mothers, fathers and children) are depicted inside the living room and kitchen scenes.
Additionally, IKEA removed the image of a female designer, featured in their other catalogs, who assisted in designing a line of their home furnishings.
IKEA Regrets Women Erased From Saudi Catalog - ABC News
