How the heck do they know...

[uscitizen]

How many people watched the superbowl?

 

[JW Frogen]

I did not, so all you have to do is subtract from there on.

 

[Ringel05]

How many people watched the superbowl?

Spy cameras secretly built into your TV set and piped to all major retailers........... Not to mention the White House entertainment room.........

 

[DiveCon]

How many people watched the superbowl?

most people today watch via some kind of interactive digital device
thats how they know for most

 

[Madeline]

Doubtless they track the tv habits of us Americans like a hawk.

 

[RetiredGySgt]

Like ALL TV viewership claims, THEY did a poll and guessed.

 

[DiveCon]

Like ALL TV viewership claims, THEY did a poll and guessed.

not anymore
they get a lot of data from the new digital systems

 

[KissMy]

A lot of people go to Superbowl Parties where 20+ per household are watching the game on 2 TVs. How do they count those people?

 

[DiveCon]

A lot of people go to Superbowl Parties where 20+ per household are watching the game on 2 TVs. How do they count those people?

i believe the count is by household and not individual