Their know nothing callous hypocrisy on full display. How many lives did they ruin with their anti logging campaigns and now want to present themselves righteous with wooden construction cause only they can do it responsibly. Tall buildings out of timber? In the face of climate change, Seattle encourages it. Mark Wishnie, director of global forestry at the Nature Conservancy, understands the whiplash that some feel about the environmental movement’s about-face on timber. One of the biggest challenges to increasing demand for CLT construction, he said, is the “scars in people’s memories” — the perception that logging equals deforestation. Cross-laminated timber makes sense, Wishnie said, only if the wood comes from a forest that’s managed responsibly.