By Benjy Sarlin
Republicans need to dramatically improve their standing with Latino voters or risk becoming a regional party of disaffected whites, according to a study released Wednesday by a GOP pollster.
Republicans have run out of persuadable white voters, Resurgent Republic pollster Whit Ayres and the conservative Hispanic Leadership Networks Jennifer Korn concluded in a memo detailing the results of the study.
Resurgent Republic surveyed Latino voters in four states New Mexico, Nevada, Colorado, and Florida and concluded that the GOP brand was on life support. Respondents said Republicans did not respect their communitys values and concerns by a 51-44 margin in Florida, 54-40 in New Mexico, 59-35 in Nevada, and 63-30 in Colorado. By contrast Democrats were seen as respectful by a dominant 67-28 spread in Florida, 72- 23 percent in both New Mexico and Nevada, and 76-20 in Colorado.
If Republicans achieve 40 percent or more of Hispanics nationally, they can elect conservative Republicans to national office, the memo authors wrote. Settling for a quarter or less of the Hispanic vote nationally will relegate Republicans to a regional party with few national prospects.
More: GOP Pollster: Republicans Have Run Out Of White Voters | TPMDC