Glenn Beck keeps losing advertisers

Discussion in 'Media' started by Chris, Sep 29, 2010.

  1. Chris
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    Chris Gold Member

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    News of tension between Glenn Beck and his network colleagues (and bosses) isn't new but Mark Leibovich New York Times Sunday Magazine article sheds new light on the extent to which Beck and Fox News have clashed. Leibovich reports that Ailes "has complained about Beck's hawking his non-Fox ventures too much on his Fox show" and doesn't appreciate that Fox News made him a sensation.

    It matters because Beck's ratings have softened over the last year, and advertisers are pulling their dollars away from the program. Leibovich writes that his show is considered "empty calories" in the TV business: "As of Sept. 21, 296 advertisers have asked that their commercials not be shown on Beck's show (up from 26 in August 2009). Fox also has a difficult time selling ads on "The O'Reilly Factor" and "Fox and Friends" when Beck appears on those shows as a guest. Beck's show is known in the TV sales world as "empty calories," meaning he draws great ratings but is toxic for ad sales."

    MediaPost Publications Tension Reported Between Fox, Glenn Beck 09/30/2010
     
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  2. uscitizen
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    uscitizen Senior Member

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    Good.
     
  3. 2Parties
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    2Parties Senior Member

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    Dang, now I won't be able to sleep tonight. Thanks.
     
  4. uscitizen
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    uscitizen Senior Member

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    ?Fox better not fire him or we will wind up with him in our government somewhere.
     
  5. Oddball
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    Oddball BANNED Supporting Member

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    Hmmmm....Great ratings but the "normal" advertisers are shying away.

    Looks like a problem for the sales department, not programming.
     
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  6. uscitizen
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    uscitizen Senior Member

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    Now that is Republican logic if I ever heard it.

    Gotta rep you for that.

    Thanks for the chuckle.
     
  7. Oddball
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    Oddball BANNED Supporting Member

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    Typical leftloon thinking, to go along believing that their current advertisers are the only ones worth having....And who is it that fears progress and change?

    Well, the Beck audience buys stuff just like everybody else....Find out what they buy, who sells it, and sell those businesses commercial time.

    Viewers in need of hearing aids, blue hair dye and 'roid cream are already watching Larry King, so that one is already covered.
     
  8. Stephanie
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    Stephanie Diamond Member

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    LOL, at least HE HAS some advertisers TO LOSE..

    not like that bought and paid for Soros-Democrat-Progressive-commie crap station, PMSnbc.:lol::lol:
     
  9. Avatar4321
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    Avatar4321 Diamond Member Gold Supporting Member

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    Still trying to silence him with advertisers?

    Kinda sad isn't it?
     
  10. hjmick
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    hjmick Gold Member

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    I read the Times piece, it was really very interesting. Did you read the actual profile, Chris, or just the blog you sourced which links to HuffPo's gleeful highlighting of the seemingly "bad" stuff? I only ask because when I read the entire article, I didn't get the impression Beck was any worse off with Ailes than any of the other Fox personalities who cross-promote their own non-Fox ventures. The biggest issue may be advertisers, but we won't know how that effects Beck's show until next year when his contract is up for renewal.

    Either way, the article left me with the distinct feeling that Beck doesn't really care if he's on TV or not.
     
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