I have believed in the quotation below forever. Sloppy thinking leads to sloppy writing. Incoherent prose is the result of incoherent thoughts. This is from an essay by Jonah Goldberg. Words have meaning, and transferring meaning by words to places it does not belong, or covering up meaning in polysyllabic mush makes me doubt you. You want to sell an idea, you need to be clear, direct and complete.