One of the most enjoyable papers I wrote in college was on the 1960s/1970s advertising campaigns of Alka-Seltzer. It is ranked the 13th most successful advertising campaigns in history because it moved flat Alka-Seltzer sales upward.
I had forgotten until getting into these TV commercials, this specific commercial for Mountain Dew. I am always catching it from someone here for my shirtless avatar. It is upsetting to prudes.
This commercial blatently brought young male sensuality into American living rooms in color in the 1980s. The result Mountain Dew has been and is always in the top three selling soft drinks nationally.