Fox News Hits Ratings Highs, MSNBC Sputters in Busy Week

[DigitalDrifter]

A busy week in news was a good one for Fox News Channel, which logged its second highest-rated frame of the year, but a weak one for MSNBC, which found itself deep in third place.
FNC, with several shows hitting 2014 highs, won in adults 25-54 and total viewers on both a primetime and total-day basis for Monday through Friday of last week. Tune-in was above average across the news board due to coverage of the protests in Ferguson and the murder of James Foley.
Looking at the Nielsen numbers, Fox News averaged 443,000 adults 25-54 in primetime to finish ahead of CNN (361,000) in the key news demo, with both networks more than doubling the tally of MSNBC (179,000). CNN had narrowly won in the demo on Monday and Tuesday, before Fox News asserted itself Wednesday through Friday.
In total-day numbers, FNC averaged 272,000, to 241,000 for CNN and just 106,000 for MSNBC.
The only week to rate higher for Fox News this year was the State of the Union frame in January.
As usual, it was no contest in total viewers, with Fox News (2.25 million in primetime, 1.26 million total-day) beating the combined tune-in of CNN (901,000 in primetime, 690,000 in total-day) and MSNBC (737,000 in primetime, 402,000 in total-day).
Among the highlights for Fox News was “The Kelly File” drawing its largest weekly demo audience of the calendar year (455,000), while “Hannity” had its most-watched week of the year (1.84 million) and its highest-rated demo performance to date in the 10 o’clock hour (421,000). Daytime shows “Outnumbered” and “Happening Now” also hit some 2014 highs.

Fox News Hits Ratings Highs MSNBC Sputters in Busy Week - Yahoo TV

 

[Samson]

November Elections are right around the corner...........

Not looking good for Dems, if FNC viewership translates into independent voters: Udall in Colorado has been attacking his Republican opponent, Cory Gardner for the last 8 weeks. The ads have centered on the anti-abortion posture Gardner assumed when he defeated US Representative Betsey Markey in 2010.

Gardner's win in Colorado would signal a tremendous change in the public opinion towards anti-abortion.

 

[blastoff]

Let's look closely at the numbers because so often the low information lefty dopes in here don't and thus only take away from them that the Fox audience is stricktly older folks and thus of no consequence because lowly MSNBC has a larger percentage of their viewers in the 25-54 age group advertisers covet.

We'll look at prime time only because it's the most watched part of the broadcast day and the percentages for both Fox and MSNBC vs. total day viewers are roughly the same, give or take a few points.

MSNBC during prime time averages 737,000 viewers. Of those, 179,000 are the all important 25-54 demographic, or 24%. The largest part of their audience then, 558,000 or 76%, primarily skews into the older demographic above age 54*.

Fox during prime time averages 2,250,000 viewers. Of those, 443,000 are the all important 25-54 demographic, or 20%. The largest part of their audience then, 1,807,000 or 80%, primarily skews into the older demographic above age 54*.

And yet in thread after thread in here the loons carp that only old folks watch Fox, so thus their ratings predominance is meaningless. That hook set, the dopes swallow it along with the line and the sinker. What they constantly either fail to recognize or just don't want to acknowledge is Fox's dominance in the 25-54 demographic, the lifeblood of TV advertising revenues. In these most recent numbers Fox's audience in that demo is 147% larger than MSNBC's, 443,000 vs. 179,000. In other words, Fox dominates in both categories of viewers, older and younger. Talk about an inconvenient truth, huh?

Sorry to spoil your major Fox talking point, libs, but the facts are the facts. Sharpton and Company continue to suck the ratings hind teat. Period, as Barry would say.

*Ratings numbers are typically broken out in media as in the OP's linked article, total audience and (of that) the number of 25 to 54-year-olds viewing. As a result, it is not 100% accurate to assume the difference between the total viewer and the 25-54 demo are all older as, obviously, audiences are made up of some percentage of viewers younger than 25-years-old. I know Nielson used to provide a breakdown of younger viewers and assume they still do, but the media reports always just focus on the 25-54 demo and total viewers. As that relates to this set of numbers then it's safe to assume both Fox and MSNBC's numbers of older viewers are somewhat smaller given that some of differences for each network have to be younger than 25.

 

[rdean]

On one side you have Fox with the GOP being 90% white.

On the other side, you have MSNBC, Logo, BET, Hispanic networks and networks for every minority represented by the Democratic Party.

So which audience is larger? Fox on one side or everyone else on the other?

 

[blastoff]

Not surprised you missed the point, deany.

Try reading it again, slowly this time..

 

[R.D.]

Bloodbath at CNN HLN Axing of 550 Jobs Imminent

 

[namvet]

to many tingles

 

[boedicca]

Bloodbath at CNN HLN Axing of 550 Jobs Imminent

And in other news, Algore is suing Al Jazeera for stiffing him on $65M over the sales of Prog Current TV to the Qatarees.

 

[blastoff]

Couldn't happen to a nicer guy than AlGore. How's he gonna be able to pay his hookers in the future?

 

[C_Clayton_Jones]

A busy week in news was a good one for Fox News Channel, which logged its second highest-rated frame of the year, but a weak one for MSNBC, which found itself deep in third place.
FNC, with several shows hitting 2014 highs, won in adults 25-54 and total viewers on both a primetime and total-day basis for Monday through Friday of last week. Tune-in was above average across the news board due to coverage of the protests in Ferguson and the murder of James Foley.
Looking at the Nielsen numbers, Fox News averaged 443,000 adults 25-54 in primetime to finish ahead of CNN (361,000) in the key news demo, with both networks more than doubling the tally of MSNBC (179,000). CNN had narrowly won in the demo on Monday and Tuesday, before Fox News asserted itself Wednesday through Friday.
In total-day numbers, FNC averaged 272,000, to 241,000 for CNN and just 106,000 for MSNBC.
The only week to rate higher for Fox News this year was the State of the Union frame in January.
As usual, it was no contest in total viewers, with Fox News (2.25 million in primetime, 1.26 million total-day) beating the combined tune-in of CNN (901,000 in primetime, 690,000 in total-day) and MSNBC (737,000 in primetime, 402,000 in total-day).
Among the highlights for Fox News was “The Kelly File” drawing its largest weekly demo audience of the calendar year (455,000), while “Hannity” had its most-watched week of the year (1.84 million) and its highest-rated demo performance to date in the 10 o’clock hour (421,000). Daytime shows “Outnumbered” and “Happening Now” also hit some 2014 highs.

Fox News Hits Ratings Highs MSNBC Sputters in Busy Week - Yahoo TV

This fails as a post hoc fallacy.

 

[Coloradomtnman]

Let's look closely at the numbers because so often the low information lefty dopes in here don't and thus only take away from them that the Fox audience is stricktly older folks and thus of no consequence because lowly MSNBC has a larger percentage of their viewers in the 25-54 age group advertisers covet.

We'll look at prime time only because it's the most watched part of the broadcast day and the percentages for both Fox and MSNBC vs. total day viewers are roughly the same, give or take a few points.

MSNBC during prime time averages 737,000 viewers. Of those, 179,000 are the all important 25-54 demographic, or 24%. The largest part of their audience then, 558,000 or 76%, primarily skews into the older demographic above age 54*.

Fox during prime time averages 2,250,000 viewers. Of those, 443,000 are the all important 25-54 demographic, or 20%. The largest part of their audience then, 1,807,000 or 80%, primarily skews into the older demographic above age 54*.

And yet in thread after thread in here the loons carp that only old folks watch Fox, so thus their ratings predominance is meaningless. That hook set, the dopes swallow it along with the line and the sinker. What they constantly either fail to recognize or just don't want to acknowledge is Fox's dominance in the 25-54 demographic, the lifeblood of TV advertising revenues. In these most recent numbers Fox's audience in that demo is 147% larger than MSNBC's, 443,000 vs. 179,000. In other words, Fox dominates in both categories of viewers, older and younger. Talk about an inconvenient truth, huh?

Sorry to spoil your major Fox talking point, libs, but the facts are the facts. Sharpton and Company continue to suck the ratings hind teat. Period, as Barry would say.

*Ratings numbers are typically broken out in media as in the OP's linked article, total audience and (of that) the number of 25 to 54-year-olds viewing. As a result, it is not 100% accurate to assume the difference between the total viewer and the 25-54 demo are all older as, obviously, audiences are made up of some percentage of viewers younger than 25-years-old. I know Nielson used to provide a breakdown of younger viewers and assume they still do, but the media reports always just focus on the 25-54 demo and total viewers. As that relates to this set of numbers then it's safe to assume both Fox and MSNBC's numbers of older viewers are somewhat smaller given that some of differences for each network have to be younger than 25.

So more conservatives or people who vote conservative watch Fox as a percentage of the voting populace than do liberals or people who vote liberal that watch MSNBC as a percentage of the voting populace?

So less liberals get their information from liberal hack media than conservatives who get their information from conservative hack media.

So what does that mean?

That more liberals as a percentage are informed through other sources than conservatives.

So liberals, in general, are better informed.

It's not about the ratings when it comes to real solutions and an informed votership.

 

[Pogo]

Ratings numbers have absolutely no meaning unless you're buying or selling commercial time on one outlet or another -- so you know and can justify what that ad time is worth in dollars.

That's the whole reason they exist, the only reason they exist, and the only purpose they serve. Period.

Somehow I don't see this site as a vital resource for ad agencies looking to buy commercials.