That's not entirely accurate. Not that marriage was never mentioned - it was not a focus. Remember, one of the candidates chose a married woman who was also a mom, and the Gov. of Ak. as a running mate - not exactly a traditional role. Below a list of 2008 campaign issues. On the Issues: Climate Change - Election Guide 2008 - The New York Times During that time, Obama addressed a congregation in a predominantly black church about the importance of responsible fatherhood and two parent households...as well as the economic impact. The Democratic presidential hopeful noted that more than half of all black children live in single-parent households, making them five times more likely to live in poverty and 20 times more likely to end up in prison. Obama to Black Dads: Be a Real Father Note that he isn't telling them they have to be married - nor is he telling the women they must stay home. Neither did McCain focus on such. Referring to marriage in a speech, or address, or interview does translate into focus. Advocating for the right of women to have the same choices as men in education, career fields and equal pay for equal jobs by no means makes the choice that some women make to be a 'stay-at-home-wife' obsolete, or a throwback...it's simply another choice that deserves respect. Broadening some choices shouldn't mean narrowing others.