Are they appropriate or are they trashy? Burger Kings New Ad Campaign Who is the targeted audience for this advertisement? Will women find it offensive? Will men find it suggestive? Will either of them run out and buy a seven incher because this picture suggests it makes you want to give or receive a BJ? The "copy" at the bottom of the ad -- not sure that you can even see it here -- takes the whole thing even further: "Fill your desire for something long, juicy and flame-grilled with the NEW BK SUPER SEVEN INCHER," it says. "Yearn for more after you taste the mind-blowing burger that comes with a single beef patty, topped with American cheese, crispy onions and the A1 Thick and Hearty Steak Sauce."