Great idea!!!
Coca-Cola can without a label asks Muslims to fight prejudice on Ramadan
BY PATRICK KULP4 HOURS AGO
Cans of Coca-Cola will go conspicuously unmarked in the Middle East this month as part of a Ramadan-themed ad campaign aimed at drawing attention to worldwide prejudice.
The soda giant has scrapped the iconic cursive letters from select batches of its products, leaving only the white ribbon underline and a message: "Labels are for cans not for people."
To go along with the minimalist new design, the Atlanta-based company released a commercial in which a group of diverse-looking men try to guess one another's appearance in a dark room only to find they are way off-base when the lights are flipped on.
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Coca-Cola can without a label seeks to fight prejudice on Ramadan?
Coca-Cola can without a label asks Muslims to fight prejudice on Ramadan
BY PATRICK KULP4 HOURS AGO
Cans of Coca-Cola will go conspicuously unmarked in the Middle East this month as part of a Ramadan-themed ad campaign aimed at drawing attention to worldwide prejudice.
The soda giant has scrapped the iconic cursive letters from select batches of its products, leaving only the white ribbon underline and a message: "Labels are for cans not for people."
To go along with the minimalist new design, the Atlanta-based company released a commercial in which a group of diverse-looking men try to guess one another's appearance in a dark room only to find they are way off-base when the lights are flipped on.
Continue reading at:
Coca-Cola can without a label seeks to fight prejudice on Ramadan?