Everyone who supported killing the PPACA either profits from the old ways or believes the emotional argument proffered by those who do. That is why you believe what you do; in fact, most of those who supported the PPACA used logical arguments, and most of those who did not appealed to emotions: According to Aristotle, there are three primary types of appeals: Logos: A logical appeal. Also known as an evidential appeal. Pathos: An appeal to the audience's emotions. Ethos: Moral expertise and knowledge. Logos and Ethos were argued by the supporters of health care reform; pathos was the method used by those who did not support the effort to improve health care in America.