BMW burns logo into filmgoers' retinas

JBeukema

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Apr 23, 2009
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Near the end Xaus says that he tells people who ask him what ‘living your dream’ means for him ‘to look deep inside yourself.’
‘Just close your eyes and look deep inside yourself,’ he says. ‘Maybe it’s your dream too. Close your eyes and you will see it. Close them now.’
At that moment the screen goes black and the audience close their eyes. Imprinted on their eyelids is a sharp afterimage spelling out BMW which lasts for a few moments before fading away.

BMW 'burns' logo onto cinema-goers' eyelids in shock new advert | Mail Online
 

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