I didn't know about it until I saw the ads during the Super Bowl. Since then I've watched all kinds of stuff on it. Not much high deg stuff but whats there is good, and they seem to add stuff everyday. I think it's cool. It's the future. I see now they're putting TV tuners in most higher end computers. That's what it's coming to. Your computer and entertainment center will all be incorporated into one sooner or later. I use my 32" Sony Bravia LCD as computer monitor now, and it has PIP, so I can watch TV and browse, or listen to internet radio, or watch internet TV. I think it's great.