Yeah, why not just "Americans for Obama"...rather than segregation of people into groups.
It's a campaign thing. Different groups have different issues. It's a way of tailoring the campaign to each groups issues.
Ok, but it comes across as someone attempting to be all things to all people, and that alone then seems nothing but an insincere political ploy. I guess it's just that we all seem so divided over so much these days...class, race, gender, religion, etc. and the politicians have been feeding into it to further divide us with hopes that it will help them. Just self-serving IMO.
Of course it's "self serving" and "insincere". It's a political campaign.