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$2.99 9/10ths for gas. Why does gas have 9/10 of cent?

This is a discussion on $2.99 9/10ths for gas. Why does gas have 9/10 of cent? within the Energy forums, part of the US Discussion category; Have you ever wondered why gas was priced with 9/10 the of a cent per gallon? The answers are varied but it appears that back ...


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Old 12-14-2010, 10:42 AM
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$2.99 9/10ths for gas. Why does gas have 9/10 of cent?

Have you ever wondered why gas was priced with 9/10 the of a cent per gallon? The answers are varied but it appears that back in the day when gas prices were a whole lot cheaper the oil companies used this tactic to make a little extra on each gallon. when the consumer looks at the price they do not notice the 9/10 and back when a cent was worth something it amounted to a nice profit. Nowdays the impact is a lot smaller and to the consumer who uses 500 gallons of fuel (Average usage) tht amounts to $45. $45 I could use for something else for sure.

Studies have also found that when a price ends in 9 consumers buy more. And gas prices always end in 9.

The oil companies get an extra $150 to 200 million dollars a year from this pricing. That is just a drop in the bucket to them. I have been trying to figure a way to get this pricing system changed. It just does not seem right that they post a price odf $2.999 a gallon and charge me $3.00 a gallon. I am still working on it, maybe the Commerce department is the place to go.
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Old 12-14-2010, 11:26 AM
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No one pays attention to the 9/10 when choosing a station to buy gas.

It hides the extra cent the customer is actually paying.
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Old 12-14-2010, 12:01 PM
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Have you ever wondered why gas was priced with 9/10 the of a cent per gallon? The answers are varied but it appears that back in the day when gas prices were a whole lot cheaper the oil companies used this tactic to make a little extra on each gallon. when the consumer looks at the price they do not notice the 9/10 and back when a cent was worth something it amounted to a nice profit. Nowdays the impact is a lot smaller and to the consumer who uses 500 gallons of fuel (Average usage) tht amounts to $45. $45 I could use for something else for sure.

Studies have also found that when a price ends in 9 consumers buy more. And gas prices always end in 9.

The oil companies get an extra $150 to 200 million dollars a year from this pricing. That is just a drop in the bucket to them. I have been trying to figure a way to get this pricing system changed. It just does not seem right that they post a price odf $2.999 a gallon and charge me $3.00 a gallon. I am still working on it, maybe the Commerce department is the place to go.
Back when a penny was worth something, how do we get back, too much tax makes money worthless.

That is an excellent point, fact, when I was a kid I could by two pieces of candy for a penny and we had stores called "Five and Dime", or just "Dime" store.
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Old 12-14-2010, 12:04 PM
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I remember seeing gas for 27 cent a gallon. The price of gas rose artificially, during wars in the Middle East, back then I think I remember gas at 18 or 19 but I think I am wrong, hard to remember the price in the late sixties, I was pretty young then.
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Old 12-14-2010, 12:44 PM
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Old 12-14-2010, 01:45 PM
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Have you ever wondered why gas was priced with 9/10 the of a cent per gallon? The answers are varied but it appears that back in the day when gas prices were a whole lot cheaper the oil companies used this tactic to make a little extra on each gallon. when the consumer looks at the price they do not notice the 9/10 and back when a cent was worth something it amounted to a nice profit. Nowdays the impact is a lot smaller and to the consumer who uses 500 gallons of fuel (Average usage) tht amounts to $45. $45 I could use for something else for sure.

Studies have also found that when a price ends in 9 consumers buy more. And gas prices always end in 9.

The oil companies get an extra $150 to 200 million dollars a year from this pricing. That is just a drop in the bucket to them. I have been trying to figure a way to get this pricing system changed. It just does not seem right that they post a price odf $2.999 a gallon and charge me $3.00 a gallon. I am still working on it, maybe the Commerce department is the place to go.
Most everything is like that. A house selling for $200,499 or clothes for $12.99 or whatever. Most things end in the .95 - .99 range. Except Walmart. They drop back their prices to different amounts, like .88 or .93. Generally speaking, people tend to disregard that .99. I do, except I just round up to the nearest dollar. You should see how annoyed some sales folks get when I ask about a product and round it up. They're always quick to correct me to the 'actual' price. Yeah, right. Guests cannot see images in the messages. Please register to forum by clicking here to see images. Guests cannot see images in the messages. Please register to forum by clicking here to see images.

The gas one is sneaky cause the $3.01 is big but the 9/10 is small, so you don't even really register it when you see the price. You note the $3.01 and think that's how much it is. Sneaky *******s, aren't they? heh
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Old 12-14-2010, 01:48 PM
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Have you ever wondered why gas was priced with 9/10 the of a cent per gallon? The answers are varied but it appears that back in the day when gas prices were a whole lot cheaper the oil companies used this tactic to make a little extra on each gallon. when the consumer looks at the price they do not notice the 9/10 and back when a cent was worth something it amounted to a nice profit. Nowdays the impact is a lot smaller and to the consumer who uses 500 gallons of fuel (Average usage) tht amounts to $45. $45 I could use for something else for sure.

Studies have also found that when a price ends in 9 consumers buy more. And gas prices always end in 9.

The oil companies get an extra $150 to 200 million dollars a year from this pricing. That is just a drop in the bucket to them. I have been trying to figure a way to get this pricing system changed. It just does not seem right that they post a price odf $2.999 a gallon and charge me $3.00 a gallon. I am still working on it, maybe the Commerce department is the place to go.
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Old 12-15-2010, 08:05 AM
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My point is that we cannot pay the 9/10 of a cent so it is in reality a whole cent and if we want truth in advertising and pricing for other products we buy it should be eliminated for the gas prices. To that end I have already started contacting people to see if I can get it changed. It may be like throwing pebbles at a charging elephant, but a pebble thrown into a lake can cause some ripples.
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Old 12-15-2010, 01:28 PM
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My point is that we cannot pay the 9/10 of a cent so it is in reality a whole cent...
1: The price is posted; there's no 'truth n advertising' issue.
2: 0.9 cent becomes 9.0 cents when you buy 10 gallons
3: The pump rounds to the nearest cent - so, sometimes it rounds up, sometimes it rounds down. Ultimately, the consumer has control over when that happens.
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