Adjusting to a major win:
"Winning the lottery sounds fantastic, but it isn’t easy coming to terms with such a life-changing stroke of luck. It’s our job to take the worry out of it. Some of the most common questions are around investment plans, trust funds and how inheritance tax works, but I have also been asked where to go to buy the most expensive pair of shoes in Liverpool!"
On taking publicity:
"Obviously we do like people to share the news of their win and opt for publicity – it really does show that the lottery dream comes true – but I would suggest it’s in winners’ interests as well. It gives them freedom to enjoy their good fortune and after the initial publicity, they can settle down openly to enjoy their new life.
"Almost without exception, everyone thinks that they can remain anonymous, but at that point they don’t realise what will happen. We point out that if they’ve just won £10 million, for example, the press will do their utmost to discover their identity. It may well be obvious that it’s you – people want to know and word gets around. If the winner chooses to take publicity, we can manage the media, arranging for a press conference to share the good news and take the pressure off them. But if they choose not to, we will naturally protect their identity."
On winner anonymity:
"Our priority is to make sure the winner has a genuine choice – if they want to remain anonymous we will do everything in our power to ensure that happens. Almost the first thing we do when they call in is to find out how many people they’ve told – if they’ve got young children, it’s going to be very hard to keep it a playground secret."
http://www.camelotgroup.co.uk/pressp...5BFINAL%5D.pdf