Helms was an advocate of the tobacco industry since much of North Carolina's rural economy relies on tobacco. (Hubert Humphrey once said that, "I'll trade Jesse Helms his tobacco vote for my wheat support any day.") Tobacco companies such as R. J. Reynolds and Philip Morris have supported him, both directly and through donations to the Jesse Helms Center at Wingate University. Helms became chairman of the Senate Agriculture Committee in the 1980s.